How to Start a Natural Body Moisturizer Making Business

In the present scenario, there is a growing awareness among the consumers. They are no more just consumers but conscious consumers. They are balancing their buying decisions based on what effect it causes on themselves and most importantly on the environment. Consumers nowadays are inclined towards natural products that are safe, secure, and non-harmful to the surrounding. Consumers now have the power of choosing the quality and safety of the products being applied to them.

The awareness has created a great demand for natural products like soaps, moisturizers, natural fragrances, and other skincare products. If we look at the business emerging in these sectors started small and as an in-house business. The prior-most advantage of starting an in-house business with minimal start-up cost. Like any other business, there are some legal, marketing, accounting, and other matters that need to be addressed before you begin your own skincare business.

Learn about the product in detail

Before you choose which skincare product category you want to go ahead with, you would be required to extensively educate yourself as much as you can. You need to experiment with a wide range of available ingredients and recipes and understand which ingredients are for what purpose. You might also need to customize different recipes that might later garner the interest of your potential customers and buyers.

While some individuals choose to make a type of product like bath salts, scrub, hair products, and moisturizer in our case. There are many who want to begin with a huge product line. Hence, it is very crucial to come to a decision product that is going to a part of your business endeavor. There is a vast resource of skincare books available in the market. Websites usually do not cover a whole lot of content, but you can still look out for databases and information libraries that contain a large section covering skincare ingredients and their properties.

Enrolling yourself in a class with a qualified instructor can help you get hands-on experience and give exposure to various new aspects. Networking with people of the same interest can also help you gain knowledge.

Get your business legal

As per the Drug and Cosmetic Act 1940 of India, the term cosmetics refers to “any article intended to be rubbed, poured sprinkled or sprayed on or introduced into or otherwise applied to the human body or any part thereof for cleansing, beautifying, promoting attractiveness or altering the appearance and includes any article intended for use as a component of cosmetic”.

The following act ensures stringent provisions related to manufacturing, sales, distributions, and import of cosmetics.

Get familiar with your city and state’s licensing policies. You need to comply with the act and prevent making any statements that you further cannot prove. For example, if you claim the manufactured moisturizer treats diseases and can be used as an effective remedy, these statements must be proved. Even getting liability insurance to protect your business from unexpected events can be helpful.

Select a location and gather supplies

You would require a dedicated space in your house or any other setting where you can store your ingredients without the wear of them getting destroyed. To make your moisturizer, you would require an equipped kitchen with appliances crucial to manufacturing your products.
Buy things such as basic key ingredients, containers, and tools required for making the moisturizer.

It would be better if you buy these things in bulk. Look for buying a high and stabilized moisturizer base, otherwise, the base made from initial stages may only be good for a few months and even require refrigeration.
A computer at this stage can also become handy to keep the track record of your business transaction and other important requirements.

Create product packaging

The overall appearance and packaging of the product can do wonders and play an important role in attracting consumers and pushing your products into the market. Apart from being attractive, the packaging needs to tick certain other important criteria like labeling ingredients as per INCI labeling requirements. Avoid making any false claims on the packaging and this can hamper your business in unknown and serious ways. Last but not the least, the packaging should also protect the product’s shelf life.

Marketing

One of the crucial decisions to make about your business is its brand name and logo. Selecting a name should be given a good amount of thought, as this is what would uphold the identity of your business. The name should reflect the essence of the industry you are targeting along with a reflection of your beliefs. Select a name that is easy to register, relevant and unique.

From a legal point of view, you must not use the name that is already registered by another business. A lawyer or business professional can help you ensure that your name does not clash with any other name. You can get your logo designed by a professional designer after doing elaborate research on what kind of logos are there in the market and how you personally want it to be.

If you plan to create a business website, try to incorporate your brand’s name in the domain name, and buy the domain before any other grabs it before you.

When you commence on the journey of marketing your products, your first target consumers will probably be your family, friends, and fellow colleagues. These can be a great source for genuine feedback. Solicit their opinions and try making the changes you think are required before selling it into the market.

When it comes to the promotions of your brand and product, it can either be simple or elaborate.

Plan the amount of money you are looking forward to spending and the amount of time you wish to dedicate to marketing. We have listed out few ways which can help you get started:

• Design a catalog or flyer with details of your products like their features, price, etc., and pass it on in your social circle.
• Develop a website or application that can simply accept product orders and tap customers outside your local reach.
• Participate in local gatherings, street fairs where you can demonstrate your products.
• Visit salons, cosmetic shops in your nearby vicinity where you take samples and pitch them your product.

Hopefully, these well throughout steps will help you start your own natural body moisturizer. Remember, that the start can be slow, but with consistent efforts, it can reach great heights

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